Dealernews recently spoke with House of Harley-Davidson’s marketing manager Sarah Maio on how the store plans and executes its events (hint: it’s a team effort). You can read the story by clicking on this link.
Maio also offered up a rough calendar schedule for planning events, which House of Harley-Davidson marketing and events staff uses. You can tailor and use it for your own store. Now that riding season is coming to an end for most parts of the country, it’s a good time to get your event-planning on. Read below for the schedule.
Do you have any tips on how to plan events? Share with us by replying to this message thread.